Start an online store –once upon a time it was expensive

Pernille sat in her store with a cup of coffee and waited like everyone else. She thought that it was really expensive to start an online store. So she now sat and lost all her sales. Pernille did not know at all that starting an online store had changed much over time.

In the old days, software was developed from scratch. Pernille thought so too. She believed that starting an online store required hiring a company to do it for her. It still exists, but those solutions are quite expensive, and is completely unnecessary. Other companies, develop their own software and sell access to it to people like Pernille. It's also expensive because the companies takes a lot of money for extra features to earn back their money.

One day, one of Pernille's friends told her about a piece of software called WooCommerce. Software to start an online store that 28% of all online stores in the world are using today. WooCommerce had taken the world by storm, by getting thousands of developers to work on the software for free every day, to create the best software to start an online store. This kind of software is today called Open Source, overtakes all competing software, is completely free and is updated every single day.